Why Sam Adams Utopias Costs $200

Beer is arguably one of the most democratic drinks in the world. Yes, beer uber-nerds have their white whales to chase, but the rest of us can enjoy world class beers like St. Bernardus Abt 12, Ballast Point Sculpin, and Goose Island’s Bourbon County Brand Stout with a little patience and leg work. And not only are life-changing beers available coast to coast, they almost always run less than $20 per bottle. Hell, sometimes that’ll buy you a six-pack. So then what do you make of Boston Beer’s Sam Adams Utopias release that hits shelves (usually) every other year with a sticker price of $200 for a 24-ounce bottle?


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