“INDIE BEER”: Change is the Best Weapon

I’ll probably take some static about this…and I deserve to…

From this day forth, what we now call “craft brewing” and “craft beer” will no longer be referred to by that label, here. For a couple of years, now, I’ve been regularly harangued by people who claimed that “craft” is dead, as though that sort of thing happens summarily and closes the subject. It does neither. Millions of people call it “craft brewing” and will go on doing that. And I don’t care if random groups of trendies or even old farts like me decide “craft” is passé. I’m not calling it that anymore and it was not because somebody(s) argued me off it.

In fact, I was spooked off it…in the most direct possible way.
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