Craft brewingâ€™s lobbying association announced today that itâ€™s launching a crowd-funding campaign to buy Budweiserâ€™s Belgian parent company, Anheuser-Busch InBev (AB InBev). It needs $213 billion to do it.
The Brewers Association (BA), the Colorado-based trade organization that represents craft breweries, calls its campaign â€œTake Craft Back,â€ and so far it includes a new website, hashtags and videos of brewers and others talking about why craft matters. Itâ€™s ostensibly the largest crowdfunding campaign in history, seeking to raise money totaling the value of a company that has just completed the biggest corporate merger in history. But the BA doesnâ€™t seem too concerned with that deal, which brought together the worldâ€™s two largest beer producers.
Rather, the messaging focuses on the fact that AB InBev has wholly purchased 10 American craft breweries over the past six yearsÂ and doesnâ€™t identify these brands accordingly. Many in the craft community consider this obfuscation disingenuous, leading the BA to name products made by the former craft breweries asÂ â€œcrafty.â€
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