Join the beer business they said. It’ll be fun they said. – Part 1

In a few short day’s time we will joyously re-release one of our most sought after creations, The Original 006 Hazy Double IPA. This little beauty has gotten us some great press this last year, being named among both the top IPAs and beers period in the USA by Craft Beer & Brewing Magazine, Thillist, and Forbes to name a few. But, it will only be sold in-house through our Tasting Gallery. Why you may ask? Because the brewing industry is fucking crazy and it’s almost perfectly engineered to make earning a profit as elusive as a North Korean travel agent.

This beer has prompted lots of questions over the years. For example people ask us all the time, “Why don’t y’all make this beer year-round?” Now people will inevitably clamor, “Why are you assholes not sending this out to the market and keeping it only for yourselves! We want it in our stores! We want it in other states! Pitchforks and torches! Rabble Rabble!” The answers to both these questions might give you some visibility into how the brewing industry works, and especially the game-within-the-game – hop contracting.

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