Last Call: Anheuser-Busch Strikes Natural Light Hard Seltzer Deal with Big 12

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A-B’s Natural Light Hard Seltzer and Big 12 Conference Announce Partnership

Anheuser-Busch and the Big 12 Conference announced a partnership this week to make Natural Light Seltzer the “Official Hard Seltzer of the Big 12 Conference.”

The sponsorship will include elements during games, online and social media, as well as advertising during the conference’s baseball, football, and men’s and women’s basketball championships, according to Forbes. The partnership is solely with the athletic conference, not the 10 universities within the league, the outlet noted.


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