A-Bâ€™s Natural Light Hard Seltzer and Big 12 Conference Announce Partnership
Anheuser-Busch and the Big 12 Conference announced a partnership this week to make Natural Light Seltzer the â€œOfficial Hard Seltzer of the Big 12 Conference.â€
The sponsorship will include elements during games, online and social media, as well as advertising during the conferenceâ€™s baseball, football, and menâ€™s and womenâ€™s basketball championships, according toÂ Forbes. The partnership is solely with the athletic conference, not the 10 universities within the league, the outlet noted.
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