It’s Time to Rethink Craft Beer

Have you heard the story about how IPA was invented in the 1800s because brewers were trying to figure out how to make a beer that could be shipped to India without going bad? They figured out that increasing the amount of alcohol and hops would help preserve the beer and a new style was born.

This story is not true. By the time I started working in the beer industry this myth had been widely debunked yet still spread. Those of us who know try their best to set the record straight.

In the same way it’s important to re-explore history, it’s valuable to re-examine how we talk about beer basics. Beer basics include ingredients and process, styles and flavors and pairing beer with food–what people need to know to start their journey as a beer geek.

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