Written by Franz Hofer
Augustiner is Munichâ€™s retro-hip brewery. That wasnâ€™t always the case. Until relatively recently, Augustiner-BrÃ¤u was considered a dusty old brewery. Thereâ€™s no denying its age: Founded by monks in 1328, Augustiner is Munichâ€™s oldest brewery. But conceptions of tradition change. Today, the breweryâ€™s use of wooden barrels, its retro bottles and labels, its rejection of mass advertising, and its engagement on behalf of Munichâ€™s architectural heritage has garnered the brewery a cult following thanks to its sense of tradition.
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