Written by Franz Hofer

Augustiner is Munich’s retro-hip brewery. That wasn’t always the case. Until relatively recently, Augustiner-Bräu was considered a dusty old brewery. There’s no denying its age: Founded by monks in 1328, Augustiner is Munich’s oldest brewery. But conceptions of tradition change. Today, the brewery’s use of wooden barrels, its retro bottles and labels, its rejection of mass advertising, and its engagement on behalf of Munich’s architectural heritage has garnered the brewery a cult following thanks to its sense of tradition.

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