Here’s my very real question:
WHY is bemoaning the decline and doom of craft brewing such an all-consuming obsession to so many people? Beer pundits used to be content with debating attenuation and mash temperatures and when to hop the ales. But, in increasing numbers, for AT LEAST the past fifteen years, I read this stuff about how “Craft beer is DOOMED!“, “The Craft Boom is OVER!“, “The consumers are turning away!“. EASILY fifteen years, now, and I probably missed a few of these screeds.
Here’s what’s REALLY happening: Craft beer BOOMED, in a way virtually unprecedented in American business, since the end of the 80s, when brewery numbers started to climb stratospherically. In the beginning, the craft community was insanely close and tightly knit. Everyone involved knew and took to heart that a rising tide floats all boats. Cooperation was a given. People shared ideas and methods and equipment and sometimes even labor. It was hippie-ish in its aura. Yeah, breweries failed but usually because they were run by people unprepared to run businesses at all. And the Boom went on for a LONG time.
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