Here’s to when craft beer becomes “the tradition.”-The Professor
Written by Leslie Small for delcotimes.com
Never fear, Cubs fans â€” no oneâ€™s going to take away your crappy beer.
OK, well they might after 2013, but until then, Pabst Brewing Co. will continue to craft Old Style for thirsty Chicagoans who should at least be able to get drunk as they continue to wait (and wait, and wait) for a World Series victory.
A lengthy Associated Press story (as seen in Mondayâ€™s Daily Times) explained the Old Style enthusiastsâ€™ predicament. New Pabst owner C. Dean Metropoulos (yes, thatâ€™s a real name) sent a since-leaked memo last year expressing his desire to â€œexit the Cubs deal.â€
Fans of the workingmanâ€™s brew, which has had an epic 61-year partnership with the Cubs, cried foul. Never mind that the craft beer movement has made Old Style a relic of the past â€” this Wrigley Field staple has clearly entered the realm of â€œso bad itâ€™s good.â€
Add a little media exposure casting Old Style as an unwitting victim of a fast-changing world, and Pabst is goaded into assuring everyone that the beer is here to stay.
Regardless of what you think of the brew or its place in ballpark lore, the story is a reminder that sometimes demand and respect for traditions really do drive business decisions. And thatâ€™s something we can all drink to.