Written by Brandon Jones for embracethefunk.com
About a week ago Shaun Hill of Hill Farmstead Brewery shocked many beer lovers by announcing an upcoming membership sale. The owner of the recently awarded Â RateBeer #1 Brewery In The WorldÂ gave Embrace The Funk a few details about the program and how you can get access to some of the great sour/wild beers in his line-up.
ETF-Â What is the official name of the membership club?
Shaun- â€œHill Farmsteadâ€™s Collected Worksâ€
ETF-Â If youâ€™ve come up with a â€œTrusteeâ€ pick up policy, can you give some info on it?
Shaun-Â Of course.Â Given our location â€“ we absolutely must allow for â€˜trusteesâ€™ to assist in beer retrieval.Â Members can name their trustee, with proper communication, until a few days before the beer needs to be retrieved.Â We will hold onto the beer, in a refrigerated storage space, until July 6th and 7th.Â After those daysâ€¦ the beer will go up for sale.Â Folks shouldnâ€™t sign up if they donâ€™t have a means of on site retrieval.
ETF-Will all the memberships be sold online or will there be some sold locally?
Shaun- Â At the moment, it looks like 25% on site, 75% online.
ETF-Â Will the membership include any special glassware for members only?
Shaun-Â Yes.Â Members will receive 4 new branded tasting glassesâ€¦ Spiegelau 13oz wine glasses.
ETF-Â Your beers seem to have no problems selling, so how did you come to decide to create a membership?
Shaun-Â Our location.Â Customers are driving many, many hours in order to retrieve bottles of our limited releases.Â We figured we would do our best to â€œreserveâ€ some of these bottles for these loyal customers â€“ and save them 20+ hours worth of round trip driving and expenses.
ETF- Your beers are in high demand and have a limited distribution. Thoughts on the hope the memberships will spread the beers around?
Shaun-Â Honestly, I have no idea.Â I am not sure if the beers will be shared, hoarded,Â cellared, resoldâ€¦
ETF-Â This is probably like asking who a personâ€™s favorite child or pet isâ€¦but which one of the member releases are you most excited about?
Shaun-Â None of the releases, as of right now, are member only.Â All of these bottles will also be hitting shelves, in some capacity, in our retail shop.Â The membership is geared toward those that are never certain of their ability to drive long distances to retrieve bottlesâ€¦Â As of right now â€“ there is no favorite.Â These are among some of the best beers that I have ever tasted in my life â€“ Double Barrel Damon, the Flanders Red, Satsuma Floraâ€¦
ETF- So just to clarify and me not mislead anyone,Â membership will include a certain amount of some of the bottles you listed on the â€œBottle Releaseâ€ pageÂ and no â€œMembers Onlyâ€ beers?
Shaun- There are no â€œMembers ONLYâ€ releases. With only 150 members â€“ those would be very small releases and would require a significant amount of work for such a small group of folks.Â Maybe someday.Â This is a â€œreservationâ€ group in the most inherent sense of the word.Â We are holding back bottles for peopleâ€¦to guarantee that they have an opportunity to try them.Â Â Members receive 12 bottles total, 1 from each of 12 different releases.Â I think cost will be $400.
ETF-Â Are the membership sales going to any particular project you have in mind?
Shaun-Â A new keg washer/filler that we just purchased from Lambrechts in Belgium.Â This will allow us to grow from 1,800 barrels of production to 3,000 barrels of production in a healthy, happy, and time efficient manner.
ETF-Â If all goes well the first year, is it likely the second year see an increase in available memberships?
Shaun-Â If we are able to construct our new barrel cellar/storage facility as part of our upcoming expansion, yes.Â We will be able to increase the barrel aging project â€“ and hopefully increase Collected Works memberships by 100% (from 150 to 300 members).Â We hope that we will be able to push through legislation (here in Vermont) that would allow us to ship our beers to consumers in certain States â€“ thus opening the possibility for a slightly expanded reach of memberships.
Shaun will be releasing the full details and membership sales soon. So stay tuned to their pageÂ for the complete details on exactly what all is included in the membership we didnâ€™t cover here. There is more he will reveal soonâ€¦.
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