The Best, and Least Best, Brewery Names

Author Not Credited

alesmithAt some point this year, there will be over 3,000 breweries either operating or in development in the US (the most our nation…or ANY nation has had since the days when households stopped being breweries). It’s bad enough trying to come up with a catchy beer name to make your product stand out…but with THAT many breweries in America, you also have to think long and hard about what to name your ale factory. You could go with the tried and true method and just name your brewery after local geography (Russian River, Fire Mountain, French Broad). Or you could name the brewery after yourself (Bell’s, F.X. Matt). But those names don’t always “pop”.

Now I know what you’re thinking…who gives a shit? Fair point. But just like beer names and beer labels, your brewery’s name IS an important marketing tool. Picture yourself sitting in a bar with a choice of two IPAs on tap. Which are you more likely to order? The “Stellar Brewing Supernova IPA” or the “Bird Poop Brewery’s Cloaca IPA“. The Cloaca might be head and shoulders above the Supernova, but there’s the embarrassment factor to consider. In that vein, I sifted through the thousands of American brewery names and culled out my favorite 50 (and, of course, my least favorite 50). It should go without saying that the name on the bottle has absolutely ZERO impact on the quality of the beer. In fact, my #1 least favorite brewery name is considered one of the great American ale factories. On the flipside, having a killer brewery name does not guarantee that you’re cranking out super suds. It’s just marketing. But since you’ve come to depend on the Aleheads to make superficial judgements AND to create utterly useless lists, I’d hate to let you down.

So with that preamble, let’s jump into the the 50 Best and 50 Least Best American Brewery Names:

50 Best American Brewery Names…

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