Legacy and Liability — To Chart Its Way Forward, Ommegang Has to Reconsider Its Belgian Past

What does it mean for a brewery if its most recent successes are seen as exceptions to, rather than extensions of, its identity? Twenty-three-year-old Brewery Ommegang is considering this question in real time.

Faced with declining popularity for its core, Belgian-inspired styles, the Cooperstown, New York-based brewery has made two non-Belgian styles its priorities: Neon Rainbows, a New England IPA, and Idyll Days, a Pilsner, which will relaunch nationally next year.

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Shelton Brothers Will Cease Operations


After 24 years, Shelton Brothers, America’s most influential importer of Belgian and European beers, will soon cease operations.

The Belchertown, Massachusetts-based importer of renowned brands that include Cantillon, Drie Fonteinen, Fantôme, De La Senne, and others says it has been forced into liquidation by its bank.

The company was founded in 1996 by brothers Dan, Joel, and Will Shelton and has served as an importer of more than 150 of the world’s best breweries, as well as a distribution partner for American breweries, cideries, and meaderies including Jolly Pumpkin Artisan Ales, Anchorage Brewing Company, and Saint Somewhere. The company’s annual beer event, The Festival, is considered one of the most prestigious global beer events and is attended by some of the most revered brewers in the world.

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