The SJPorr Challenge: a Home Brewer’s Chance at International Acclaim

Brad Alford

Written by Maria Devan for Professor Goodales

The SJPorr challenge is the hottest ticket in home brewing right now. Several years ago some home brewers from youtube created the SJPorr Experiment. It was meant to be an educational and fun way to discover the attributes of different ingredients with everyone brewing the same basic beer only with slight variations. Then they would trade beers and compare. The challenge has evolved over the years and this year they have the biggest participation ever and on an international scale. I spoke with a terrific home brewer and youtuber Brad Alford about what it’s like to be a home brewer and to be involved in this years SJPorr challenge.

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BrewDog “Apologizes to Portman”

BrewDog apologises to Portman Group for ‘not giving a shit’ over marketing rules breach

BrewDog has issued a ‘formal apology’ to The Portman Group after the independent complaints panel found that the craft brewer had encouraged anti-social behaviour and binge drinking with its Dead Pony Club ale advertising – in breach of the alcohol marketing code.

Expressing ‘indifference and nonchalance’ at the ruling BrewDog went on to attack double standards in the industry which protect ‘gigantic faceless brands’ and stymie ‘creativity and competition’.

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Beer Profile: Grassroots/Mikkeller Wheat is the New Hops


Profiled by Maria Devan for PGA

Beer-Profile1-258x300Hi everyone today I have a a very special beer. This is Mikkel Borg Bjergsø ‘s collaboration with Grassroots, Wheat is the New Hops. Grassroots is a subsidiary of Hill Farmstead and Mikkeller is a phantom or a gypsy brewer who despite the fact he does not operate a brewery has won the title best Danish brewery twice and fifth best brewery in the world twice also. This is my first beer from Mikkeller ever.

Grassroots/Mikkeller Wheat is the New Hops

The beer pours with stately and pristine beauty to the glass. A lightly hazed and pastel lemon straw color with a crown of pillowy white foam that is slow to fall and clings to the glass leaving plenty of lace.

Nose is airy. The wheat is golden and subtly sweet grain. A bit of yeast that is powdery and silken on the nose. Instead of funky it’s more of a light dry scent and the brett is as light as a feather. There is a brilliant hop floral on this nose. Rose petals. For fruit a delicious ripe peach.

Taste is refined and demure. These flavors are all perfectly balanced and mysteriously complex. For an IPA that is rare. The malt is soft and gently sweet. The hops have the lightness of fresh rose petals. The yeast is shy and a bit sultry. The bitter on this one is perfection. It’s also gentle and somehow proper. The mouthfeel is creamy.

Rather than run roughshod over your palate like so many of today’s IPA’s this one is exquisite. It has polish and elegance. It’s a like a pretty bird that you have to stand far away to see or you might scare it away.

One of the best beers I have ever had. Cheers!



Welcome to the PGA beer rating system: one beer “Don’t bother.” Two: Eh, if someone gives it to you, drink. Three: very good, go ahead and seek it out, but be aware there is at least one problem. Four: seek it out. Five: pretty much “perfecto.”


___________________________________________Beer HERE

meMaria Devan lives in Ithaca, NY and is frequent reviewer of beer and a beer lover deluxe.

NY to Spend $6 Million to Promote Wine and Beer

ALBANY – Gov. Andrew Cuomo said Tuesday the state will spend $6 million to market New York’s wine and beer industry and seek to reform laws to expand distilleries in the state.

Cuomo held the second Beer, Wine, Spirits and Cider summit near the Capitol to tout the booming industry and hear recommendations on how to add new businesses.

He said he will introduce the Craft New York Act to simplify distilling manufacturing licenses and lower fees, expand marketing opportunities and modernize shipping laws. It would have to be approved by the Legislature.

Distillers have been on the rise in New York after laws were loosened in 2012 — when the first summit was held

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