American Craft Beer: Confusing Evolution with The Apocalypse

SO…within the past couple of months, some breweries have failed and some have made some drastic decisions, spurred along by the well-established New Reality of post-pandemic America. Yes, certainly Covid was exactly like a nuclear warhead, planted within an earth fault, exploding and wrecking shit in every direction. MANY business of all types closed the doors for good and some of those – actually a reasonably small number – were breweries. And of course, I read this morning that reaction to this latest couple of Unthinkable Events – The brilliant Lost Abbey scaling back, moving, and curtailing distribution to California only and Anchor Brewing cancelling their iconic Christmas Ale and similarly limiting distribution – constitute Chicken Little screaming that the sky is falling and that “everything’s Changing!!”.

And that part, certainly, is true…but not for the reasons given.

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