Written by Chris Furnari for brewbound.com
Craft beer sales are quickly approaching $1 billion in U.S. supermarkets and the U.S. brewery count is climbing towards 2,000. It’s no secret that 2011 was a phenomenal growth year for the craft beer industry, and now we have some year-end Symphony IRI data to back it up.
The Brewers Association reported in January that 260 new breweries came online in 2011; nearly every brewery we’ve spoken with is reporting significant volume growth.
Speaking at the “Power Hour†hosted by the Brewers Association, IRI’s Senior VP of Beer, Wine and Spirits, Dan Wandel, discussed craft beers performance especially in U.S. Supermarkets.
Here are the most important takeaways:
Craft’s dollar share in U.S. Supermarkets was up 15 percent over last year to 10.8 share, the sixth consecutive year of growth. That’s double the share it held in 2006. These numbers prove why craft beer is the number one growing beverage-alcohol segment in U.S. Supermarkets
So what products are responsible for the growth? Wandel pointed to several areas. Variety and seasonal packages, IPA’s, large-format bottle offerings, the rise of canned beer and even private label brands (see below) are the major catalysts.
Boston Beer Co. continued to lead the way as the top craft vendor, generating $173 million in sales. Sierra Nevada and Craft Brew Alliance followed with $92.1 and $77.4 respectively.
But despite impressive dollar sales growth, seven of the top ten vendors actually lost a combined 4 share points of total segment dollars, no doubt because of the numerous emerging breweries earning more space on supermarket shelves. Only Bells Brewery and Stone Brewing Co. were able to gain a collective 0.2 percent dollar share.
Styles Driving Growth:
Continue reading “Craft Beer to Reach 12 Share at U.S. Supermarkets in 2012”
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