
What does it mean for a brewery if its most recent successes are seen as exceptions to, rather than extensions of, its identity? Twenty-three-year-old Brewery Ommegang is considering this question in real time. 
Faced with declining popularity for its core, Belgian-inspired styles, the Cooperstown, New York-based brewery has made two non-Belgian styles its priorities: Neon Rainbows, a New England IPA, and Idyll Days, a Pilsner, which will relaunch nationally next year.
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All good chefs know that the appearance and presentation of food is just as important as the flavor. If a steak is an unappetizing shade of gray, it will seldom be appreciated, even if it’s delicious. It’s the same with beer; a great deal of the perception and appreciation of beer comes from the way it looks. Everyone likes to see a sparkling, clear European pilsner, Oktoberfest, or pale ale, and even dark styles such as stout and porter look a lot better when they are clear black instead of muddy brown.

Most pictures courtesy Jackie Lawrence



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