Is Ube, the Filipino Staple, the Next Trend in Beer?

Move over, fizzy yellow beer — bright purple has arrived. Ube, a purple yam from the Philippines (pronounced ooh-bae), which has long been prevalent in Filipino sweets, has already taken the food and cocktail worlds by storm. Now, it’s beer’s turn for a mauve makeover, and craft brewers are getting in on the fun with the lightly sweet and brightly colored ingredient.

Generally speaking, craft beer isn’t what we’d call a regular at the dessert table (for the most part). But American breweries like Tilted Mash Brewing in Elk Grove, Calif., are newly taking note of the rise in demand for traditional Filipino flavors and are beginning to integrate them into their brews, preferring ube for its exuberant hue as well as its unique yet mild taste.

Want to read more? Please click… HERE!!!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.