Brew Biz: Werts and All

Written by Ken Carman

The topic for this edition of The Brew Biz: Marketing the Majors as Micros

So many homebrewers try to sell others on, “It’s all about the beer.” If only that were true in marketing…

By now you’ve probably seen the packages in the stores. They look like a new Micro is on the market. The first time I saw “Plank Road Brewery” I sensed something amiss. A “new” Micro? No, not really: Miller using a new marketing tool. The past few years I started seeing packaging that seemed a little too, too: an obvious attempt to appear to be a Micro. (As in “a small, independent brewer,” to use an incomplete, but somewhat adequate, definition.) To give the big brewers a little credit first, some have gone where they usually “neglected” to go before: like producing a sorghum-based beer. (AB)

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For Sale and From Elsewhere

Here is the link to Hops Direct. Stan has been using them and says the hops are great and the price is about half of what we have been paying. Let me know if you want to split a pound and I’ll try to work with you. (Goodales assumes this “split” part of the offer is only for Escambia Bay Brewers, since shipping to two locations would require extra charges, plus Pat probably doesn’t know you!)

Pat Johnson (Escambia Bay Brewers)