Beer can taste better when presented along with music, according to a recent study published this May in Frontiers in Psychology. The study found that music may be used to add value to multisensory tasting experiences when there is a previous connection between a person and the music.
The effect of multisensory information on the taste of food and drink products is of growing interest. Research has shown that what we see and hear can greatly affect our perception and enjoyment of flavors. For example, a different color on product packaging leads to different flavor association.
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