Russian Beer Fest Goes Flat for Brewers

 

MOSCOW—The world’s top brewers once bet big on Russia’s famous love of drinking, pouring hundreds of millions of dollars into new plants and distribution networks as they sought to tap a growing taste for beer in a land where vodka long ruled.

For years the investment paid off. But now the Kremlin’s campaign against alcoholism has sapped the life out of the party as a flood of new regulations and taxes aimed at turning around dismal life expectancy rates for men has made the beer market go flat, brewers say.

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