For reasons known only to God and the little man in Nebraska who runs the internet, a post from 2013, from one of my favorite general interest websites, Slate.com, suddenly rose from the dead and dragged its putrid corpse back into wide readership. The post  –  entitled “Against Hoppy Beer: The craft beer industry’s love affair with hops is alienating people who don’t like bitter brews.†(and which seems to have another sub-head, contained in the link: hoppy beer is awful or at least its bitterness is ruining craft beer’s reputation“) was written by a woman named Adrienne So, a young writer from Portland, Oregon, who appears to be about 30-something and whose Slate oeuvre consists of two articles on beer, out of maybe 20 total. She writes about a wide range of subjects and, as her resume says, “pitches†articles to a list of editors, which basically means that, when she gets something to say, she uses it as a way to get assignments. And, of course, the way that the publications gauge the effectiveness of a writer is to count the number of clicks and/or page hits that the post generates.
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