
Written by Chris Furnari for brewbound.com
Craft beer sales are quickly approaching $1 billion in U.S. supermarkets and the U.S. brewery count is climbing towards 2,000. It’s no secret that 2011 was a phenomenal growth year for the craft beer industry, and now we have some year-end Symphony IRI data to back it up.
The Brewers Association reported in January that 260 new breweries came online in 2011; nearly every brewery we’ve spoken with is reporting significant volume growth.
Speaking at the “Power Hour†hosted by the Brewers Association, IRI’s Senior VP of Beer, Wine and Spirits, Dan Wandel, discussed craft beers performance especially in U.S. Supermarkets.
Here are the most important takeaways:
Craft’s dollar share in U.S. Supermarkets was up 15 percent over last year to 10.8 share, the sixth consecutive year of growth. That’s double the share it held in 2006. These numbers prove why craft beer is the number one growing beverage-alcohol segment in U.S. Supermarkets
So what products are responsible for the growth? Wandel pointed to several areas. Variety and seasonal packages, IPA’s, large-format bottle offerings, the rise of canned beer and even private label brands (see below) are the major catalysts.
Boston Beer Co. continued to lead the way as the top craft vendor, generating $173 million in sales. Sierra Nevada and Craft Brew Alliance followed with $92.1 and $77.4 respectively.
But despite impressive dollar sales growth, seven of the top ten vendors actually lost a combined 4 share points of total segment dollars, no doubt because of the numerous emerging breweries earning more space on supermarket shelves. Only Bells Brewery and Stone Brewing Co. were able to gain a collective 0.2 percent dollar share.
Styles Driving Growth:
Continue reading “Craft Beer to Reach 12 Share at U.S. Supermarkets in 2012”



Centennial? Nose is grapefruit and if not Centennial, various grapefruity hops. NICE nose. Some malt but way in background in the nose. Pure white pillow foam but some slight rock: long lasting; even in the small 4oz at best glass. Black with ruby highlights and clarity good.
I love fresh hops, so either way there was a problem here and it didn’t taste like old, or infected, beer.
PORTSMOUTH — They came to taste one of the world’s best beers. The line to sip a glass of the Portsmouth Brewery’s 2012 release of Kate the Great Russian Imperial Stout snaked outside and around the corner from the restaurant on Market Street beginning at 2:55 a.m. By 10:50 a.m. when the doors opened, it was close to 500 strong, at least double last year’s number.
Nestle’s Quick. For anyone who has had Nestles Quick: dominant taste and aroma. Color: dark amber, clarity great with amber highlights. Head pillow with a hint of rock. Mouthfeel: Nestle’s Quick. Hint of peppers. There are several peppers here but they are way in the background. The peppers are more in the mouthfeel: which while wonderful: needs to be more in the taste. Why put them in unless a little more dominant? Pepper sense kept fading in and out, probably because peppers were late additions or dry hopped. Body is full: even a tad chewy. But that is more the cocoa and the peppers: not as much the malts they brag about on the bottle which are well hidden.
KENAI, Alaska (WTW) — Gummy Bears aren’t just for kids anymore.

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