Note: the Professor renamed this article because he felt “Blue Moon adds Craft Brewery Dimension to MillerCoors” was problematic. The Professor has several problems with this article, starting with calling Blue Moon, “craft beer.” It’s like calling Caddy “a small, inde, car company.” But it does provide some insight into Miller/Coors attempt to slice into the craft market, and how media sometimes backs them up. The history is interesting too, as well as some of the brewer’s comments. The Professor decided to let you decide.- The Professor
Written by Royal Blonde-Griggs for onmilwaukee.com
Keith Villa is the brewmaster of Blue Moon Brewing Company, a craft brewery that is a wholly-owned subsidiary of MillerCoors. The company actually started well before the merger of Miller and Coors. Villa is also the creator of Blue Moon Belgian white, the brewery’s flagship beer, as well as several other beers.
Villa says there is a very friendly marriage in Belgium of beer and cuisine, and this had a big effect on him as a brewer. After starting Blue Moon, Villa traveled the United States on an education campaign to tell people why they should drink a cloudy beer like his – and later to explain how his beer can best be paired with numerous kinds of food.
“The Blue Moon Belgian white is the single largest craft brand in the United States. Sam Adams is bigger when all brands are counted, but as a single brand, Blue Moon is the largest. People now will often say (of Blue Moon), ‘Oh yeah, that’s that big beer,’ but in the early days, it was tough. I traveled all over the country to educate people about cloudy beer. It wasn’t until about 2003 that people started to get what Blue Moon was all about. Prior to that it was a lot of hard work,” says Villa.
Continue reading “Blue Moon’s Brewer”
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