
From sloshspot.com. Author not credited
Pabst Blue Ribbon, also known as PBR, is the most famous product of the Pabst Brewing Company, and incidentally, my favorite beer. Known by a few different names (Pabst Best Select and Pabst Select), before its current PBR moniker, PBR has been around since 1882. A while back I realized that I don’t think I’ve ever seen, watched, or heard a PBR advertisement though. I know the brand had experienced a cult renaissance during the last decade or so, and that my grandfather used to drink it when he was my age, but that was about it. A friend of mine showed me a vintage Pabst ad from the forties and, because it was so seemingly ridiculous, it made me wonder how these advertisements (and alcohol marketing as a whole) had evolved over the years. I’ve included some advertisements from the last century, as well as my commentary on what I believe the marketing approach was at that time so that we all can enjoy the evolution of this beloved brand.
Want to read more? Please click…


After the spectacular success of that first festival, the hidden popular interest in Hungarian craft beer became evident. Something like a beer revolution is under way: in one season half a dozen quality beer festivals sprung up, new breweries were founded and more than 20 new brews were born to meet the demands outlined from our spring festival.
Did you know that certain doctors in certain hospitals sometimes prescribe beer for certain patients under certain circumstances? 

Keith Villa is the brewmaster of Blue Moon Brewing Company, a craft brewery that is a wholly-owned subsidiary of MillerCoors. The company actually started well before the merger of Miller and Coors. Villa is also the creator of Blue Moon Belgian white, the brewery’s flagship beer, as well as several other beers.

In a global brewing industry marked by huge consolidation over the last decade, bankers are hopeful of an $80-billion (£51.5-billion) plus deal to end all deals between the industry’s two giants, Anheuser-Busch InBev and SABMiller .
You must be logged in to post a comment.