InBev’s Latest Tactics…

After years of playing the cold-hearted, uncaring, starch-shirted executive, A-B InBev now is like The Grinch. You could say that going into the business of love, ABI somehow found its heart. Looking to hook up with someone young and sexy, ABI is spreading its love in acquiring craft breweries. There are some areas leading the thoughts about where it may go, but more on that later.

It all started with a shy dance in 2011, when after recognizing its sagging bottom line in beer sales, ABI purchased Goose Island. For years ABI’s business plan was so routine and mundane, the most fun it ever had was rolling out commercials with horses and dogs, as well as the occasional new, tasteless beer.

But then the beer market changed. Bud sales dropped faster than Ronda Rousey and craft beer started eating up that precious shelf space. Business meetings inside ABI bunkers suddenly got very serious and purchasing successful craft breweries became the newest strategy. The idea of course, was to move the Budweiser brands along with their new products and eventually get a stranglehold on distribution.

Ironic isn’t it, that ABI can no longer compete in the very same field in which it is a leader, and instead of being someone that would build it, brew it and sell it, ABI will buy it. While considering more acquisitions, ABI is basically pleading no contest in acknowledging this, only to say, “Move along, nothing to see here.”

As if it found the fountain of youth, ABI’s confidence has skyrocketed over the last two years. After Goose Island, here are its American craft beer conquests:

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Making Beer with a Sous Vide Immersion Cooker

Sous-vide is the process of cooking food sealed in an airtight bag by submerging it in a bath of heated water.

The idea is that sous vide, a French technique that translates into “under vacuum,” allows food to be cooked at a precise temperature that is much lower than usual but for a longer period. When cooking steak, for example, the sous vide technique evenly cooks the meat throughout and retains moisture and aromas all without overcooking the outside.

So what does this have to do with making beer at home?sous vide beer

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Beer Profile: Triple Crown

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Profile by Maria Devan

Middle Ages Tripel Crown. Another good beer from them.

Beer-Profile3triple2Pours hazy yellow with a slight orange blush. The color is the color of ripe apricot. So many tripels look just like this with a perfect stream of bubbles that rises form the center. White head in the tasting glass I cant’ speak to it. Fruity nose with lots of earth.

Nose is fragrant with wheat and with spice. Pear. Clove is demure and perfumey and there is coriander. No actual citrus on this nose but the ringwood yeast is tangy and shows you that element. Sweaty, vibrant No alcohol on the nose. The beer is light like a soft sweet little punch.

No real biting carbonation despite the stream of bubble you can make out through the haze. Still, it drinks bready from wheat and very creamy . Esters from yeast are crisp like banana peel. Not overly ripe banana that smells like bubblegum. Spice clove and a good hoppy finish. Bitterness reveals a light floral and the soft pear as the earth that was so deep literally evaporates on your palate to reveal a soft alcohol presence that has no sting at all. A mouthfeel that is deceptively light.

Outstanding.

4.5

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Welcome to the PGA beer rating system: one beer “Don’t bother.” Two: Eh, if someone gives it to you, drink. Three: very good, go ahead and seek it out, but be aware there is at least one problem. Four: seek it out. Five: pretty much “perfecto.”

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mdMaria Devan lives in Ithaca, NY and is a great beer writer. That’s Maria in the middle. The other two are not, but they are lucky to have her as a friend.

A Midsummer Night’s Dream (Your Saturday 6-Pack, Vol.5): Saison

SaisonDupont

Written by Franz Hofer for A Tempest in a Tankard

Said Theseus to Philostrate: “Stir up the Athenian youth to merriments. / Awake the pert and nimble spirits of mirth.”

And said a more contemporary Jane to Dick: “Get thee hither and fire up that damn lawnmower, for it has been more than a fortnight since you’ve put your sickle to a blade of grass!”

Back by popular demand, and just in time for the dog days of summer, Your Saturday Six-Pack. Let us raise a few glasses of suitable ale in honour of those days that occasion dreamy hallucinations. Bring on something crisp, dry, effervescent, fruity, and spicy!

Saison it is.

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Tom Becham Reviews

Written by Tom Becham

Things have been somewhat quiet on the beer front for me lately, for various reasons. But I am still in the game, and have two short reviews for the readers of Professor Good Ales.

Now, these might seem like gimmick beers to many. But they are so arrrggghhh1thumbwell done that they are worth trying, even if you don’t like odd twists on more traditional styles.

The first is The Bruery’s Arrrggghhh! (Yes, that is the actual name of the beer.) This beer with a piratical twist is billed by The Bruery as an Imperial Pilsner at 7.7% ABV. It is modified by the use of rice and coconut. My general experience with coconut beers is that the coconut is seldom discernible on the palate (I’m looking at YOU, Maui Coconut Porter!). Not so with Arrrggghhh! (Oh, dammit, it’s just fun to say and type.) Continue reading “Tom Becham Reviews”

Homebrew Competitions: Decoding Your Judging Scoresheet

Homebrew Competitions: Decoding Your Judging Scoresheet Primary

In “Facing (Beer) Judgment” last week, we looked at three things to remember when you consider entering your beer in a homebrew competition. Let’s say that you have entered a beer in the competition and you have the results. Whether your beer brought home a medal or not, you’ve received valuable feedback that can have a major impact on the quality of your future batches. You should have a cover sheet and at least two score sheets for each beer you entered. You already know whether your beer won, but looking at your paperwork will indicate why it did—or didn’t—do well.

Start by looking at the cover sheet. There’s a lot of explanatory text here, but the interesting bit is in the box in the middle. Your final assigned score stands out, but more importantly, you can see where in the flight your beer was judged (Ordinal Position in Flight: ____ of ____). This information can be useful when you’re reading the score sheets because it can affect how your beer was perceived. For example, bigger beers tend to do better late in the flight because of palate fatigue. Crowd skewing can also be a factor; a set of milder or stronger beers before yours can impact a judge’s sensitivity.

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Epicurean Unbound: Five Ways to Expand Your Tasting Horizons

Written by Franz Hofer for A Tempest in a Tankard

If you’re a fan of the late, great Tom Magliozzi and his brother Ray, better known as “Click and Clack, the Tappet Brothers” on NPR’s Car Talk, you know about “Stump the Chumps.” One way to introduce an extra element of intrigue into your tastings is to play the craft beer version of “Stump the Chump.”IMG_4694 All you need to do is ask each of your friends to find a beer that’s easily confused with another beer style –– or a style that you and your friends might not drink much of. We’ve already touched on the influence that labels can have, but without any initial cues beyond the colour of the beer, you’ll be surprised how hard it is to guess a style “blind.” Is it a porter or a stout? A Tripel or a Belgian golden strong ale? A British ESB or a strong ale? A Scotch ale? A Doppelbock? Bonus points if you can guess the brewery.

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