Category: Front Page

FOX, Miller/Coors and InBev all yammering and one suing regarding “truthfulness?” Comedy and irony thy name is MEGA brews and FOX-PGA

What does it really mean to have the “world’s most refreshing can?” Well, we are about to find out.

The gauntlet has been set for whether or not a new aluminum innovation from Coors really offers beer drinkers a “smoother, more refreshing pour” from the “world’s most refreshing can.”

The contender: the King of Beers. Coors’ rival company Anheuser-Busch, the North American unit of A-B InBev and brewer of Budweiser and Bud Light, has filed an official complaint with the Nationall Advertising Division of the Council of Better Business Bureaus about the truthfulness of Coors’ advertising campaign.

Interesting: acetaldehyde is a known defect in beer, and also maybe connected to a hangovers-PGA

Whether you’re watching the big game at your local bar or playing an intramural kickball game under the influence, beer and sports seem to be a natural pairing.

Even so, if you have one pint too many, you’ll be writhing in pain the next day because of nausea and headaches. Is there a way to drink your beer without the fear of the morning hangover?

Ben Desbrow, inspired by the beer-sports connection, ran an experiment to see how beer affected the balance of fluids in the body. Desbrow, a researcher at Griffith Health Institute in Australia, examined whether making beer more like Gatorade and adding some electrolytes would mitigate its alcohol’s tendency to dehydrate people who drink it.

Want to read more? Please click…

HERE

Many people who end their Friday or Saturday nights in a hospital emergency room have been drinking alcohol. In fact, public health experts estimate that about one-third of all injury-related ER visits involved alcohol consumption.

But what, exactly, are people drinking? What types of alcohol and even what brands? Is there a direct link between advertising and marketing and later injury?

Until now, those questions have been unanswerable, frustrating alcohol epidemiology researchers. But if results of a pilot study conducted by researchers from Johns Hopkins Bloomberg School of Public Health hold up, there may soon be a way to connect the dots.

When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.

Want to read more? Please click…

HERE

Courtesy 4.bp.blogspot.com

Oh, the beer run. That time-honored tradition of hopping in the car and heading to the local liquor establishment to replenish your supply of alcohol. Could it soon be a thing of the past?

It just might, at least that is what U.S. Postmaster General Patrick Donahoe is hoping for. He recently pitched the idea of allowing the U.S. Postal Service to deliver beer, wine and spirits to your doorstep. Donahoe claims the deliveries could raise as much as $50 million a year for the cash-strapped agency.

“There’s a lot of money to be made in shipping beer, wine and spirits,” Donahoe told the Associated Press. “We’d like to be in that business.”

Want to read more? Please click…

HERE

Breckenridge Brewery: Denver  SOURCE