
Craft beers are offered for sale at Sam’s Wines and Spirits in Chicago. Craft beer has about a 6 percent market share in the U.S. beer market, which is dominated by Anheuser-Busch InBev and MillerCoors.
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America loves beer.
In the U.S., we drink $200 billion worth of the hops-brewed libation annually. What many Americans might not know is that most domestic beer, 90 percent in fact, is dominated by just two companies: Anheuser-Busch InBev and MillerCoors.
Innovators, however, are challenging that dominance in the form of craft beer breweries. Small “mom and pop”-style breweries — or regional breweries — now account for about 6 percent of domestic beer sales. That may seem like a small number, but it’s been growing every year since the early 1990s, while big brewers’ share is declining.
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Modern-day hopheads–the beer drinkers who gleefully, obsessively seek out hoppier and hoppier brews–don’t usually start out that way. Most people have a natural aversion to bitter compounds–useful for avoiding eating lethal doses of poisons in the wild. No, one must work one’s way up to hops: Start off drinking beers with lower IBUs (International Bitterness Units, one measure of how bitter a beer is), be them ambers, lagers, brown ales, or stouts. Next, try a pale ale. Then try many pale ales. Then discover the IPA — and with it, become obsessed with hop varietals such as Simcoe (piney aroma) and Amarillo (fruity aroma). Be happy with that for a while. Maybe try a double IPA (twice the malt, twice the hops as a regular IPA), which may or may not be successful, depending on whose you drink. Begin to love being punched in the face with a fist of hops. Become obsessed with IBU ratings. Buy the hoppiest beers one can find, even if they don’t actually taste all that good. Despair.

Green Flash Brewing Co. is the latest Western craft brewer to hop on the caravan to the East Coast. While Sierra Nevada Brewing Co., New Belgium Brewing Co. and Oskar Blues all opted for North Carolina, Green Flash has chosen Virginia Beach as the site of its Atlantic base of operations.



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