Craft Brewers Look Local for Untapped Demand

From AP

Writer NOT Credited

FREDERICK, Md. — Some craft brewers are growing by shrinking.

After years of shipping beer farther and farther away, many small brewers are now shrinking distribution to sell beer more profitably at home.

The strategy reflects the nation’s growing thirst for boutique beers from independent breweries that simply can’t produce enough to meet the demand of a larger market — so they’re putting local customers first.

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