Heineken USA Agrees to Pay $1.25 Million Fine to Settle New York Trade Practice Violations

The New York State Liquor Authority (SLA) on Wednesday finalized a $1.25 million settlement agreement with Heineken USA Incorporated (HUSA) for 42 alleged violations of the state’s Alcoholic Beverage Control (ABC) law.

The New York fine comes three months after HUSA agreed to pay the largest offer in compromise ever — $2.5 million — to the Alcohol and Tobacco Tax and Trade Bureau (TTB) for alleged trade practice violations related to its proprietary “BrewLock” draft systems.

The TTB investigation uncovered alleged violations of the Federal Alcohol Administration (FAA) Act, specifically subsection 205 “unfair competition and unlawful practices,” in Florida and later Washington state and New York City between August 1, 2015, and March 26, 2019.

 

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