Hello Kitty Beer isn’t Kidding Around


Hello Kitty beer advertisement (© Taiwan Tsing Beer Company via Facebook)

Please. Sit back, have a beer and let’s pretend we all know that Sanrio’s flagship character is nearly 40 years old and has fans making retirement plans. “What about the children,” you say? What about the even more cynical marketing behind this latest move?


The cans of six fruit-flavored brews — including peach, lemon-lime, passion fruit, and banana — all have the purposefully cute cartoon cat on the can. Does that mean they’re angling for kids? Not any more than the presence of Samuel Adams on Boston Beer‘s (SAM -0.90%) products is a lure for middle school social studies students.

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