It was the first year craft beer had not grown market share.
Ignoring 2020, a year when almost every industry suffered anomalous results, craft beer had grown every year for as long as anyone can remember. But when Bart Watson, chief economist of the Brewers Association, took to the stage to present his state of the industry address at the 2023 Craft Brewers Conference, he reported that the streak was over. The Brewers Association, the trade group representing small and independent brewers, had determined that the craft beer achieved 0% growth in 2022.
“We’d certainly seen slower growth even prior to Covid,” says Watson. Craft beer had been growing by double-digit percentages year-over-year for decades, but this had slowed to single-digits since 2016 (in 2020, the industry actually shrank by 10% as the pandemic…
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