
Pennsylvania’s Voodoo Brewery has, since its inception, followed a relatively non-traditional path. Despite growing in recent years to become one of the East Coast’s most buzz-worthy breweries, garnering attention for Good Vibes, their West Coast-style IPA, an assortment of Hazy IPAs, and one of the country’s most well-regarded barrel-aging programs, at one point early in their 15-year history, the Meadville, PA-based brewery nearly faced bankruptcy.
However, since brothers Curt and Matteo Rachocki joined the organization as owner-operators in December 2011, they’ve sent the brewery down a path that bucked industry standards, and are now aligned to explode by employing a new twist on a familiar business model.
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I’ve had this belief, for a long time, that it is just as possible to “know†a person from their social media posts, their work ethic, their stances on social and environmental and human rights issues, and their SENSE OF HUMOR and humility and decency, as it is to know someone we’ve met face-to-face. What we respond to, unless we’re hopelessly shallow, in those we choose to call friends, is their character, their intelligence, their humor, and their values. Maybe social media friendship is even more possible, since the first way involves a distilled version of their character, minus all the self-conscious glad-handing of most in-person interaction. In writing this, I’m testing that theory…but also saying something I really believe.






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