
HUMAN beings are social animals. But just as important, we are socially constrained as well.
We can probably thank the latter trait for keeping our fledgling species alive at the dawn of man. Five core social instincts, I have argued, gave structure and strength to our primeval herds. They kept us safely codependent with our fellow clan members, assigned us a rank in the pecking order, made sure we all did our chores, discouraged us from offending others, and removed us from this social coil when we became a drag on shared resources.
Thus could our ancient forebears cooperate, prosper, multiply — and pass along their DNA to later generations.
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Modern-day hopheads–the beer drinkers who gleefully, obsessively seek out hoppier and hoppier brews–don’t usually start out that way. Most people have a natural aversion to bitter compounds–useful for avoiding eating lethal doses of poisons in the wild. No, one must work one’s way up to hops: Start off drinking beers with lower IBUs (International Bitterness Units, one measure of how bitter a beer is), be them ambers, lagers, brown ales, or stouts. Next, try a pale ale. Then try many pale ales. Then discover the IPA — and with it, become obsessed with hop varietals such as Simcoe (piney aroma) and Amarillo (fruity aroma). Be happy with that for a while. Maybe try a double IPA (twice the malt, twice the hops as a regular IPA), which may or may not be successful, depending on whose you drink. Begin to love being punched in the face with a fist of hops. Become obsessed with IBU ratings. Buy the hoppiest beers one can find, even if they don’t actually taste all that good. Despair.

Green Flash Brewing Co. is the latest Western craft brewer to hop on the caravan to the East Coast. While Sierra Nevada Brewing Co., New Belgium Brewing Co. and Oskar Blues all opted for North Carolina, Green Flash has chosen Virginia Beach as the site of its Atlantic base of operations.






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