Craft Beer Brewers Hop to it to Meet Customer Demand

Small craft brewers are bucking the recessionary trend, increasing production to meet demand from thirsty (and discerning) consumers who are making room in their tight budgets for the specialty suds.
Business is booming at Ontario Street’s Flying Bison Brewing Co.
“We’re up close to 100 percent over a year ago,” said Tim Herzog, a founder of Flying Bison. “It has been absolutely amazing to watch.”
Flying Bison opened in 2000 with four 20-barrel tanks. As demand increased, tanks were added. The brewery now has seven 40-barrel tanks, two 20-barrel tanks and three conditioning tanks. They are always full, Herzog said.
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Pumpkin Ales are a Distinctly American Brew
Written by Kara Yorio for northjersey.com
America: Baseball, apple pie and pumpkin ale.
It’s time for the seasonal brew that is a distinctly American style, a domestic craft beer that, for some, says fall as much as colorful foliage or hay rides and corn mazes.
“It just ties into the whole harvest, fall, Oktoberfest time of the year,” says Hugh Cohen, general manager of The Office in Ridgewood, which has three pumpkin flavors on tap. “It’s a great flavor profile for a beer. A lot of people who normally wouldn’t drink beer will taste this.”
What’s on tap?
Area bars are serving pumpkin ales alongside Oktoberfest beers. Here is what some have on tap (note: beers on tap can change day-to-day so call ahead if looking for something specific):
THE OFFICE BEAR BAR AND GRILL
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Brooks on Beer: Jack McAuliffe, Craft Beer Pioneer
Written by Jay R. Brooks for the Bay Area News Group and mercurynews.com
When you look at the pioneers of the craft beer movement, many trailblazing men and women spring to mind. But this weekend marks an important anniversary: Former Navy engineer Jack McAuliffe incorporated his New Albion Brewery, the first modern microbrewery, in Sonoma on Oct. 8, 1976.
I’ve written about McAuliffe before, but his brewery marks one of two major milestones in the short history of craft beer in America. The other, of course, was Fritz Maytag’s purchase of San Francisco’s only remaining pre-Prohibition brewery — Anchor Brewery, which dates back to 1896.
Brewery from scratch
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The Beer Nut: Stone Brewing Co. Now Has a Book
Written by Norman Miller for GateHouse News Service and milforddailynews.com
The Stone Brewing Company brews brash, hoppy, bitter and big in-your-face beers.
Now the founders of the Escondido, Calif., brewery and its public relations director have written a book that details Stone’s history and discusses the various beers. It also includes homebrew recipes for a number of beers, as well as recipes for different dishes from the Stone Brewing World Bistro & Gardens.
“The Craft of Stone Brewing Co. Liquid Lore, Epic Recipes, and Unabashed Arrogance,” by Greg Koch, Steve Wagner and Randy Clemens, was released last week.
The book itself is a beautiful hardcover. Published by Ten Speed Press, the 201 page book retails for $25. It’s also full of quality, glossy photos — a perfect coffee-table book.
“Things are almost universally better when people do something the way they think it should be done,” said Stone co-founder and CEO Koch, who founded the brewery in 1996 with Wagner.
“Brewing tasty beer in our particular way; taking advice and supporting our vision; sharing the story of our unique style of success … that’s why Stone has been such a fast-growing company for so long.”
“The Craft of Stone Brewing Co.” is split up in four separate parts. The first part includes A Story Called Stone, which tells the history of the brewery and how Koch and Wagner came together to form it.
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HERE
The Evolution of Pabst Blue Ribbon’s Beer Advertising

From sloshspot.com. Author not credited
Pabst Blue Ribbon, also known as PBR, is the most famous product of the Pabst Brewing Company, and incidentally, my favorite beer. Known by a few different names (Pabst Best Select and Pabst Select), before its current PBR moniker, PBR has been around since 1882. A while back I realized that I don’t think I’ve ever seen, watched, or heard a PBR advertisement though. I know the brand had experienced a cult renaissance during the last decade or so, and that my grandfather used to drink it when he was my age, but that was about it. A friend of mine showed me a vintage Pabst ad from the forties and, because it was so seemingly ridiculous, it made me wonder how these advertisements (and alcohol marketing as a whole) had evolved over the years. I’ve included some advertisements from the last century, as well as my commentary on what I believe the marketing approach was at that time so that we all can enjoy the evolution of this beloved brand.
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HERE
Craft Beer Festival’s Second Round (Hungarian BEER!)

What beer drinkers want
After the spectacular success of that first festival, the hidden popular interest in Hungarian craft beer became evident. Something like a beer revolution is under way: in one season half a dozen quality beer festivals sprung up, new breweries were founded and more than 20 new brews were born to meet the demands outlined from our spring festival.
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Beer Profile: Certified Evil
Profiled by Ken Carman for Professor Goodales
Certified Evil
Lucky Bucket
La Vista, Nebraska
12.5%
Belgian Strong?
From their website…
“Certified Evil is the result of a 2008 collaboration project with
Todd Ashman of Fifty Fifty Brewing in Truckee, California and Matt Van
Wyk of Oakshire Brewing in Eugene, Oregon. Each brewer set out to
create a dark Belgian strong ale with their own unique spin on the
style. Since the first collaboration, six new breweries have been
added to the project to invent a truly unique beer. This beer is
properly named Certified Evil.The new Certified Evil recipe is more complex and interesting than the
brew from 2008. This new beer blends Certified Evil aged in Cabernet
barrels for one year with a younger batch of oaked aged Certified
Evil. The combination makes for a vibrant yet smooth and elegant
taste. The recipe also includes a wide variety of complex sugars
including turbinado sugar, molasses and honey. The result is an
amazingly complex beer. Truly a must try to any craft beer lover.”
Alcohol.
Alcohol.
More alcohol.
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The Brewer’s Creation Myth

Prescription Beer
Written by Bryce Eddings for About.com
Did you know that certain doctors in certain hospitals sometimes prescribe beer for certain patients under certain circumstances? Apparently, they do.
I don’t know why I find this surprising but, I do. Perhaps it’s because I’ve just never come across it personally. Perhaps it’s because I was raised in the US where we can be a little puritanical about all things alcohol. The appearance of a can of beer on a hospital tray would just seem out of place.
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