Small Sylva brewery in big trademark dispute

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Innovation Brewing of Sylva makes only about 500 barrels of beer a year, mostly sold in Jackson County. But size doesn’t matter in a tough trademark dispute with the much bigger Bell’s Brewery of Kalamazoo, Michigan, which made more than 310,000 barrels last year.

Bell’s has filed a federal action against Innovation over the use of its name. Bell’s says its unregistered advertising slogan “bottling innovation since 1985” could lead to confusion with customers. While the slogan is used on bumper stickers, it’s not present on any of the brewery’s beer packaging.

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