Stay Frosty: Reuben’s Brews Bear Hugs the Cold IPA

Adam, Reuben, Warren, and Grace Robbings/Photo by bizjournals.com

This scene above was the first time I ever heard the phrase, “Stay Frosty“. It probably was for a lot of people. I’m sure the screenwriter for Michael Biehn in “Aliens” probably didn’t dream that up. Dan O’Bannon probably heard it somewhere – being in LA, probably at Venice Beach, as uttered by some surfer dude – but everybody instantly knew what it meant. As a handy alternative to “Be cool!” (“Thirty Days to a More Powerful Vocabulary”, doncha know?) it was dead-bang perfect and it stayed with me ever since. I can’t use it in everyday speech, of course, because I’ve never been Cool a second of my life but Biehn pulled it off with a ton of élan, and so have a few others I’ve heard use it.

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