Tasting Against the Canonical Craft Beer Grain

Written by Franz Hofer for A Tempest in a Tankard

What do we taste when we drink a glass of beer or wine?

Are we imbibing the liquid itself? Or is there more to it?

What about the conditions under which we consume the beer? Are we with friends at a pub? Is the beer part of a sumptuous meal? Or does the beer conceal its identity as part of a blind tasting? Are we consuming an aura? The reputation of a brewery? A BeerAdvocate or RateBeer score? Hype? Marketing?

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