What Does “Craft” Mean? Let Me Help You Out

Lately, I’ve read variations on the following a LOT:

“I don’t even know what “craft beer” means, anymore.”

“The term “craft” has simply outlived its usefulness.”

It was always stupid, “Craft” – what does that even mean?” There’s no “craft” to making Budweiser? Miller? “It’s like a clubhouse we invented so we could keep out the Big Kids.”

These are actual quotes and only a tiny fraction of what you’ll find online. For those who may not have encountered this sort of confused breast-beating, let me explain:

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