The professor cannot vouch for this method, but it is interesting…
“That guy from the TV commercials!” That’s what they call him, either because they don’t know his name, or are by now too drunk to remember it. As the co-founder and chairman of the Boston Beer Company, he has appeared in countless Sam Adams commercials over thirty years. And, while this always-smiling man is a regular guy like you and me while walking the street, the second he enters a bar Jim Koch becomes a celebrity.
We met at a midtown Manhattan monstrosity called The Keg Room, where at least four people stopped Koch to say hello as we made our way to a table. One apologized for currently drinking something yellow and fizzy as opposed to a Boston Lager as we sat down.
“So many beer lists are poorly arranged, but this is pretty nice,” Koch noted. “A good mix of styles, not just a bunch of IPAs like most bars have nowadays.”
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