Ken Carman is a BJCP judge; homebrewer since 1979, club member at Escambia Bay and Music City Homebrewers, who has been interviewing professional brewers all over the east coast for over 10 years.
The Topic: Worst Beer in the World?
There has been a lot of noise on the net about Olde English 800 3.2 being the worst beer in the world. Why am I suspicious? The full 800 is merely a mediocre’ malt liquor: a style that was marketed at first in an attempt to encourage young Blacks to show their manhood by becoming alcoholics in the 70s. For some odd reason this pissed off the African American community. Go figure. Some smaller brewers got burnt by that campaign despite the fact they offered sans the racist marketing, simply because major brewers, who weren’t sensitive enough to promo without racist assumptions, screwed it up for the other brewers. Go figure again.
The term “malt beverage,” just so you know, is not the same. It’s all gotten very legal where malt beverage is a term brewers must use for various reasons that go far beyond the focus of this edition of Brew Biz. Malt liquors from those days, and those still around like 800, tend to use cheap ways to pump up the abv. Corn. Rice. Squeezed kidneys from diabetics that just ate a whole box of donuts.
Kidding.
They tend to be a bit harsh and not a lot of complexity. Kind of like very weak Ice Bocks without quality ingredients: essentially instead of brewing quality, freezing, removing water, you just put it up with sugary crap.
A 3.2 Malt Liquor is an oxymoron.
Continue reading “Brew Biz: Werts and All”
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