A Place to Gather and Talk
Remember that Budweiser commercial that lit up craft beer a few years back?
It mocked people who dared to smell their beer. Who cared to think critically about their beer. Who created such things as pumpkin peach ale. Well, turns out Budweiser might have had a point.
After six hours wandering the aisles of the Festival of Wood and Barrel-Aged Beer last weekend, I have concluded that craft beer is betraying itself. It is forgetting what beer should taste like.
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Have you heard the one about the big brewery that sends the little brewery a cease-and-desist letter for trademark infringement? Of course you have—it happens every month or two. It’s usually not great press for the big brewery, and sometimes it even metastasizes into a David-and-Goliath morality tale. Last Wednesday, Portlanders learned of a through-the-looking-glass variation on the story. A little brewery owned a valid, long-standing trademark, but a deep-pocketed large city refused to acknowledge it and told the little guys they planned to license the disputed image to AB InBev. And despite having no clear legal avenue to securing these rights, the city keeps dumping thousands of dollars into their effort to defeat Old Town.
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As if you needed another reason to love beer.
When Richard Spencer and his small group of white supremacist fanboys show up at the University of Florida in Gainesville on Thursday, they may be addressing an awfully small crowd.
That’s thanks to a genius plan hatched by the folks at Alligator Brewing, who have pledged to give a free beer to anyone who picks up two free tickets to attend Spencer’s talk, then swings by the brewery instead.
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Craft brewing’s lobbying association announced today that it’s launching a crowd-funding campaign to buy Budweiser’s Belgian parent company, Anheuser-Busch InBev (AB InBev). It needs $213 billion to do it.
The Brewers Association (BA), the Colorado-based trade organization that represents craft breweries, calls its campaign “Take Craft Back,†and so far it includes a new website, hashtags and videos of brewers and others talking about why craft matters. It’s ostensibly the largest crowdfunding campaign in history, seeking to raise money totaling the value of a company that has just completed the biggest corporate merger in history. But the BA doesn’t seem too concerned with that deal, which brought together the world’s two largest beer producers.
Rather, the messaging focuses on the fact that AB InBev has wholly purchased 10 American craft breweries over the past six years and doesn’t identify these brands accordingly. Many in the craft community consider this obfuscation disingenuous, leading the BA to name products made by the former craft breweries as “crafty.â€
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HERE
Dig into the past of Peru’s ancient Andean empires with Field Museum Curator and archaeologist Dr. Patrick Ryan Williams and his distinguished team of fellow scientists. For the past seven years, they have led excavations at Cerro Baúl, a remote mountaintop citadel that was the sole point of contact between the Tiwanaku and the Wari—two great kingdoms whose dynamic relationship ultimately contributed to the rise of the Incan.
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The shadows are getting longer on this late afternoon in early autumn as I pull in from a long bike ride. I need a beer. Like most of us in North America these days, I’ll probably head down the road to the local brewery to quench my thirst or stop by a taproom that stocks a selection of beers brewed in the region.
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