MillerCoors Sued For Marketing Blue Moon As Craft Beer

MillerCoors Sued For Marketing Blue Moon As Craft Beer

Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular wheat beer.

How did Parent go from buying Blue Moon to suing its maker? The lawsuit (which you can read here) was filed on April 24, and maintains that Parent purchased Blue Moon because the beer’s ads, price and placement among craft beers led him to believe it was also a craft beer.

That myth was shattered when, in the summer of 2012, Parent’s friends informed him this wasn’t the case. Though he didn’t believe them at first, after some research he discovered they were right. He hasn’t purchased a Blue Moon since.

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Bud Light, Where “Up For Whatever” Means Getting People So Drunk They Can’t Say “No”

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Bud Light continues to creep people out with the implied lechery of its “up for whatever” marketing campaign. The latest apparent gaffe from the country’s most popular watery beer is a tagline reminding drinkers that Bud Light is a go-to beverage for turning a “no” into a “yes.”

As posted on reddit, the tagline on this Bud Light bottle reads:

“The perfect beer for removing ‘no’ from your vocabulary for the night,” followed by the requisite “#UpForWhatever” hashtag, because being “up for whatever” obviously means “spreading Bud Light’s marketing message in a way that can be tracked and quantified by our social media team.”

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Forget Protein Shakes: Drink a Beer

Grab a beer instead of a protein shake after your next workout.

Should you be gulping a cold one instead of a protein shake after a workout? According to recent research, the answer might be yes.

Charlie Bamforth, professor of brewing sciences at the University of California, Davis, says when consumed in moderation, beer contains nutrients, among them selenium (which contains antioxidants), B vitamins (which aid in energy), phosphorus (which is said to help with strong bones and teeth), and niacin (which is possibly beneficial to cholesterol). Moreover, beer packs in a good amount of protein, a bit of fiber, and silicon, which some sources say can prevent osteoporosis. These are all nutrients that are ideal for your body to consume after hitting the gym.

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About Sour Enthusiasts

NOTE: the professor changed the title of this, but once you click you’ll see what it was called. Very informative, but PGA thought the title provocative and insulting for no damn good reason.-PGA
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Within the craft beer community, much has been debated this past year over several pieces addressing the current industry and market obsession with hops. True to the American consuming nature, we do enjoy big and brash over subtle and nuanced in almost everything from automobiles to food to politics to music and film. Driven by West Coast breweries, we lust after the bold, pungent citrus and resin flavors of high-alpha hops, ramping IBUs up past anything considered reasonable by the previous generation of brewers and consumers — who did exactly the same to their predecessors, dating all the way back to the birth of modern craft beer.

To answer this oft-asked question, no, hops and their fans are not ruining craft beer. As a fundamental ingredient in our favorite beverage, one cannot use “too much” hops any more than one can use too much malt or too much yeast. The worth of the resulting product is judged by the craft beer consumer, with a brewery’s IPA commonly their most profitable and largest volume product. No doubt, the amount and intensity of hops included in beers across the stylistic spectrum has increased with the American appetite for new craft beer, and indeed most all our beers produced today are skewing toward the bitter end of the palate. As one who enjoys a good IPA with regularity, such is simply a trend to be acknowledged and not one to fret about as there remains an abundance of less hoppy beers for the consumer to embrace. Hopefully, the highest quality and most balanced beers will win out against excess over time.

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Maple Tavern Owners in Trouble After Serving Minnesota Only Beer

This is what you get with the three tier system.-PGA

A Minnesota bar was busted for illegally pouring a Wisconsin exclusive.

The owners of Maple Grove’s Maple Tavern could face felony resale charges for selling pints of Spotted Cow, a farmhouse beer brewed in Wisconsin and distributed only in-state, police said.

The Minneapolis-area bartenders drove across the border and loaded up on kegs of the coveted New Glarus Brewing Co. ale before they were busted during a sting last week, KMSP reported.

Undercover officers went to the Maple Tavern on April 13 after several anonymous tips. The pub had been bragging on its Facebook that the elusive brew was on tap, and some customs reported seeing the handle behind the bar, police said.

 

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4 Rules for Finding a Drinking Buddy In the World of Craft Beer

4 Rules for Finding a Drinking Buddy In the World of Craft Beer

The wild world of craft beer is a wonderful, beautiful thing. My 10 years of magical memories (and many a hazy, hop-fueled night) in this hobby are a testament to that. But for all its merits, the beer community isn’t exactly conducive to newcomers, especially now that the “craft beer movement” has fully hit its stride. Every passionate pastime has its share of bad apples, and when it comes to craft beer, there can be an awful lot of downright assholes ruining the fun for everyone.

By and large, beer nerds are fine, upstanding people but occasionally, we can be petty, immature, insecure, and completely exclusionary to someone who’s just discovered life outside of BMC (Bud/Miller/Coors). Seriously, look at all the crap that fresh craft converts get whenever they ask innocent questions such as “What are sour beers?” or “Where can I buy a bottle of Pliny the Younger?”

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In the Cool Shade of the Beer Garden

Written by Franz Hofer for A Tempest in a Tankard

Augustiner Stein (FB pg)It was one of those August days when the sun-baked cobblestones seem to transcend themselves in mirage-like fashion. Since arriving in Salzburg earlier that day, we had been exploring a baroque palace here, a castle overlooking the city there, and churches everywhere. Definitely time for a beer, one of my friends declared. Another suggested a visit to the Augustiner, where we could relax in its chestnut grove with a cold beer. With one last burst of energy we glided across the foot bridge over the Salzach and climbed the hill in the direction of the Augustiner.

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Elysian’s Dick Cantwell Resigns From A-B InBev

Just three months after the brewery he helped start was acquired, Dick Cantwell hascantwell resigned from Elysian Brewing and Anheuser-Busch InBev, Brewbound has learned.

“I am a craft brewer, however you cut it,” he wrote to Brewbound in an email. “A-B has been extremely courteous through all of this, presenting exciting opportunities to me and my brewing folks, but I can’t do it.”

It makes for a quick end to a union that had been shaky from the start: when the acquisition of the 20-year-old Seattle based brewery was announced in January, Cantwell expressed his opposition to striking a deal with the world’s largest brewer.

 

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