Mexican Microbrews Challenge Beer Giants, Fight for Space at Bar

From the Associated Press

MEXICO CITY — The craft brewers plotted their revolution

in a bar evoking the era of Prohibition speakeasies.

Their goal felt equally subversive: nothing less than the transformation of Mexico’s beer-loving culture into one that thirsts not for the mild flavors of Corona or Dos Equis, but for the richness of stouts, the dark body of double malts and the bitterness of India pale ales.

The brewers said they were fighting for choice: “Por la Cerveza Libre,” or “For the Liberated Beer.”

“To choose what we consume based on our tastes, translates as free choice, a fundamental right of every person,” they wrote in a manifesto.

Even though Mexico is known worldwide for its beer, only two companies dominate the domestic market and determine what millions of people swig.

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