
Written by John Holl for newjerseynewsroom.com
(The “Garden State” has a pretty poor image, nationwide. Nice to see some positive news, especially beer-wise.- Prof. GA)
Like so many others before him, Matt Steinberg came to New Jersey via New York City seeking a lower rent. He settled in North Bergen, a Hudson County town with sweeping views of the Manhattan skyline.
The 32-year-old Steinberg, who has a degree in computer science and works as an IT consultant, has long held a fondness for craft beer, something forged in college. Back then, he and his buddies would gather up a few extra dollars and pick of a case of Saranac Lager, as opposed to the usual cheap college beer.
“I’ve been interested in alcohol long before I was old enough to be legally interested,” he said during a recent interview at a Jersey City beer garden. He also has an entrepreneurial spirit and a fondness for home brewing. So when that little voice in the back of his head grew louder, urging him on to open a business, he thought about a few options, including opening up a bar or restaurant.
Steinberg decided, instead, to open a brewery. New Jersey is already home to some 20 breweries and brewpubs. But, with a few exceptions, few admit that they come from the Garden State.
Continue reading “The New Jersey Beer Company”







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