This is how many brewers made it through Prohibition…-PGA

Among craft beer fans, Sprecher Brewing Co. might be best known for its Sprecher Amber — or perhaps its Black Bavarian.
But the Glendale-based brewer’s most popular brand, by far, is one with a sweeter taste: Sprecher Root Beer.
Sprecher Brewing sells around three times as much root beer and other sodas as beer. And, while that’s unusual within its industry, Sprecher isn’t alone among U.S. brewers that also sell soda. The dual beer and soda makers include other smaller Wisconsin brewers, as well as Chicago-based MillerCoors LLC, which has a sideline business in root beer tucked among dozens of large brands that include Miller Lite and Coors Light.
To be sure, most of the nation’s brewers, including more than 2,700 craft brewers, aren’t in the soda business. And some, such as Chicago-based Goose Island Beer Co., owned by industry giant Anheuser-Busch InBev NV, have sold their soda operations to better focus on the growing thirst for craft beer.
But, for other brewers, sodas remain a lucrative venture.
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 I have had this several times and looked back at it, wondering, what was that like? In days where craft brewers push styles into new territory this is a forgettable beer. Caramelize malt sense, a bit Maris Otter and Munich-ish malt-wise with a hint of molasses and raisin. A slight bitter. The nose is exactly the same.
   I have had this several times and looked back at it, wondering, what was that like? In days where craft brewers push styles into new territory this is a forgettable beer. Caramelize malt sense, a bit Maris Otter and Munich-ish malt-wise with a hint of molasses and raisin. A slight bitter. The nose is exactly the same.

 Ken Carman is actually Fredric Brown reincarnated. Only the fetal fluid was too much St. Patty day beer like, hence the green color.
Ken Carman is actually Fredric Brown reincarnated. Only the fetal fluid was too much St. Patty day beer like, hence the green color.
 
  Ken Carman, on the right, is an obnoxious man who smells like over roasted Fruit Loops and who just happens to own PGA. Don’t like it? Tough bananas baby.
Ken Carman, on the right, is an obnoxious man who smells like over roasted Fruit Loops and who just happens to own PGA. Don’t like it? Tough bananas baby. We see a similar narrative trajectory in the craft beer world. We know the broad outlines of the story. Insipid lager washes over North America like a tsunami in the post-war period, itself answering a desire for lighter beers. But then along comes a new generation of beer drinkers not content to drink marketing form over brewing substance. Hops carried the day, the more bitter and aromatic, the better.
We see a similar narrative trajectory in the craft beer world. We know the broad outlines of the story. Insipid lager washes over North America like a tsunami in the post-war period, itself answering a desire for lighter beers. But then along comes a new generation of beer drinkers not content to drink marketing form over brewing substance. Hops carried the day, the more bitter and aromatic, the better.

 Maria Devan lives in Ithaca, NY and is frequent reviewer of beer and a beer lover deluxe.
Maria Devan lives in Ithaca, NY and is frequent reviewer of beer and a beer lover deluxe.

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