This may actually be short – and yes, I CAN hear you laughing! – because the whole subject just irritates me so badly that I want to transform my body into electrical impulses, flow through the internet, emerge on the other end, and just slap the shit out of all those people who seem so freakin’ determined to turn this into an Issue.
This business of craft beer and boutique wineries and artisan distilleries suddenly experiencing a bust on the order of the dot-com collapse is pure nonsense, promulgated by people who have little or no knowledge of economics and the average American consumer.
FACT: the dynamic that kept Anheuser-Busch atop the brewing world for generations was the simple act of kids coming of drinking age being raised to think that the precise definition of “beer†was one of a relative handful of adjunct Pilsners, all of which looked and tasted almost identical. If a child grows to his/her majority and sees nothing in their home’s fridge but BudMillerCoorsPabst…
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