American consumers are starting to turn their back on light beers in favor of frou-frou drinks.
This change in taste buds will send domestic light beers sales toward a 10-year low in 2015, according to a recent report by Shanken News Daily. Since its peak in 2008, domestic light beer sales have fallen by 8.3 million barrels in the United States, a decline of 8 percent, according to the Impact Databank. In fact, Americans have been drinking less beer overall. Americans’ per capita beer consumption has decreased 20 percent since the early 1990s, according to the Gallup survey in 2012.
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