STOP RELEASING PUMPKIN BEERS IN JULY, DAMMIT!
Ok so it wasn’t really all that eloquent, but I know a lot of people feel the same way, so I decided to finally share (for those who don’t know), why we see pumpkin beers hit the shelves earlier and earlier every year.
Psst! Check out our Halloween glass, Dead Men Drink No Ales.
Why are pumpkin beers released so early?
The short version is most people don’t buy a lot of pumpkin beers. The average consumer buys his or her first six pack or two, and then doesn’t purchase any more. That means competition is fierce, and it becomes a race to see who can get their beer on the shelf first. Over time this led to breweries releasing them earlier and earlier to beat others to the punch.
Want to read more? Please click… HERE!!!