Category: Front Page

The professor understands the need for anonymity, but it does make the content easy to question. How are we to know how legit any of this is?-PGA

 

Yesterday, the beer world was ablaze with the news that beer giant Anheuser-Busch InBev had purchased Wicked Weed Brewing, North Carolina’s beloved producer of wild ales. The response was as harsh as it was predictable: The outcry of “sell out!” ran rampant across Twitter and Facebook.

This is a narrative we hear a lot—that brewing megalodons like AB InBev, MillerCoors or Constellation Brands are out to gobble up every small brewer they can, crush the ones they can’t, and turn the beer their new subsidiaries produce into bland, watered-down swill. What we don’t often hear, however: What it’s actually like to be an employee at a brewery that’s owned by one of these dreaded macro-brewers.

 

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The ugly news broke, just this morning, of the impending sale of Asheville, North Carolina’s, Wicked Weed Brewing….to a company which doesn’t give two shits about WW’s beer, P&L sheet or anything else about it… except its LOCATION…

OKAY…here’s a little primer, as we get all set to watch another fine American brewery lose its “Indie Beer” status for good…

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Written by Franz Hofer for A Tempest in a Tankard

You have to admire a city where the rhythms of life revolve around excuses to tap a keg and raise a mug of good cheer.

Munich is one such city where the seasons are marked by festivities that involve a healthy amount of imbibing. Most of these beer festivals have their roots in Catholicism and are, more often than not, bound up with the arrival of spring, summer, autumn, and winter.

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Just a little less than two years ago, I posted a thing called “Murderer’s Row”, a list of breweries that was intended to let visitors to the Pacific Northwest find some truly great breweries to work into their itineraries. Happily, this did exactly what I hoped: it got a TON of people from the rest of America interested in NW breweries and those people asked questions…Boy, did they ask questions.

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Okay, I’m calling BS on this asinine list.

I’m not even going to link to the post which spawned this (alleged) listlet. I don’t want to give them any more free clicks, since the list is obviously blatant bait for that species of scaly, slimy little internet reptile. But you go ahead and google the name shown in the next paragraph and you’ll find it. Not that anyone needs to see it. This is called “Top 10 American Stouts Brewed in the USA” – not “in 2016” or “This Year” but BEST, period…which is bullshit. Oh, it says in the copy underneath that the results come from 2016 and from their three sources but that is the very definition of click-bait: write a provocative headline that will get people to come to your site and then – back-peddle furiously, so you can’t be accused of click-baiting.

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This may be the shortest post in the history of The Pour Fool…because there is just absolutely nothing (well, okay, one tiny thing) I have to say that in any way contradicts the two previous posts I’ve done on the amazing DrinkTanks thermal growler. It remains the ONLY thermal growler out of the six others I’ve been asked to review that does everything it’s supposed to and even a bit more. And in this disposable age, when people routinely toss TVs and computers and even cars onto the scrap heap in far less than two years, what other product can make that claim?

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It’s been awhile. Blame Vienna. It’s not the first time I’ve done so over the course of the past eighteen months. Rather than sit here and tell you about all the cool stuff I’ve got in the works, I thought I’d dash off a quick post about my recent visit to Salzburg en route to the mountains around Zell am See. I’ll save Salzburg’s rich history for another day and head straight for the Wirtshäuser (taverns) and beer gardens.

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HERE

It’s been awhile. Blame Vienna. It’s not the first time I’ve done so over the course of the past eighteen months. Rather than sit here and tell you about all the cool stuff I’ve got in the works, I thought I’d dash off a quick post about my recent visit to Salzburg en route to the mountains around Zell am See. I’ll save Salzburg’s rich history for another day and head straight for the Wirtshäuser (taverns) and beer gardens.

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HERE

I’ll probably take some static about this…and I deserve to…

From this day forth, what we now call “craft brewing” and “craft beer” will no longer be referred to by that label, here. For a couple of years, now, I’ve been regularly harangued by people who claimed that “craft” is dead, as though that sort of thing happens summarily and closes the subject. It does neither. Millions of people call it “craft brewing” and will go on doing that. And I don’t care if random groups of trendies or even old farts like me decide “craft” is passé. I’m not calling it that anymore and it was not because somebody(s) argued me off it.

In fact, I was spooked off it…in the most direct possible way.
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The rumors started days ago have ended in the last 48 hours with confirmation direct from Northern Brewer and Midwest Supplies today that indeed, they were acquired by Anheuser-Busch InBev, the multi-national super conglomerate that owns Budweiser and Miller. More precise the deal was announced as being completed by ‘ZX Ventures’, the disruptive growth unit of AB InBev. Anheuser-Busch InBev now has market share of 70% of beer sales in the United States after getting Justice Department approval of a merger.

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HERE